I Need More Leads

Common obstacles in getting started

When law firms begin their marketing journey, these challenges often block progress:

• Unclear goals & strategy: Without a focused plan, efforts are scattered and ineffective.
• Limited digital presence: Some firms have little to no online footprint — no optimised website, no Google Business listing, few or no mentions online.
• Poor or no SEO foundation: Sites built without SEO in mind struggle to rank and get seen.
• Lack of marketing expertise: Legal firms often lack in-house marketing skills to manage campaigns, messaging, tracking.
• Budget uncertainty: Many firms hesitate to invest until they see ROI, yet underinvestment often leads to poor results.

We help clear those hurdles, giving you a structured, sustainable approach to marketing your law firm.

Book your free starter audit — see exactly where to begin.

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Our legal marketing launch framework

Step 1: Discovery & audit

We start by understanding your firm, your competition, and your market space — then audit your current assets (website, content, branding, listings).
Deliverables include:

• Competitor & client research
• Audit report (SEO, tech, content, conversion)
• Recommended roadmap

Step 2: Brand, messaging & positioning

To stand out in legal markets, your brand must be clear, credible and client-focused.
What we’ll work on:

• Unique value propositions for each practice area
• Messaging that resonates with your ideal clients
• Brand voice, tone, and visual identity (if needed)

Step 3: Website & UX foundation

Your website is your digital storefront. We build or rebuild it to support marketing goals.
Key features:

• SEO-friendly technical build
• High-converting landing pages for core services
• Clear calls-to-action, lead forms, trust signals
• Mobile-first, fast loading

Step 4: SEO & content groundwork

We establish the content and optimisation pillars that power your growth.
Activities include:

• Keyword & topic strategy
• Content calendar & pillar pages
• On-page SEO & schema
• Local SEO (Google My Business, citations, maps)

Step 5: Paid campaigns & promotion

To get early traction, we deploy targeted paid campaigns that send leads to your new landing pages.
Focus areas:

• Google Ads / PPC (search, remarketing)
• Geo-targeted reach in your service areas
• A/B testing for ads & landing pages
• Budget controls and ROI tracking

Step 6: Lead capture & nurture systems

Getting enquiries is just the start — you need to nurture them.
Typical systems:

• Email & SMS follow-up workflows
• CRM integration
• Retargeting campaigns
• Lead scoring & qualification

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What success looks like

Metric	What you see	What it becomes
New online visibility	You appear in search & maps	You attract regionally relevant audiences
Lead flow	A handful of enquiries	A steady, scalable stream
Conversion	Few form fills	Consistent consultations
Authority & trust	Low brand awareness	A recognised legal brand in your area

We’ve helped many law firms go from marketing zero to consistent growth in months.

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Who this is for

This page is ideal for:

• Law firms getting started for the first time
• Firms who had tried marketing but failed to launch properly
• Niche or local practices wanting to claim authority online
• Small or growing firms wanting to scale

Any legal practice — whether criminal, family, personal injury, commercial, or private client — can benefit from a structured marketing start.

Ready to begin your firm’s marketing journey?

Stop waiting for cases to come — make your firm findable, respected, and chosen.

Contact us today for a no-obligation marketing consultation and see how your firm can get started the right way.