I Need More Traffic

People are out there searching for legal help — make sure you are the one they find.

Is your law firm being overlooked online?

Even excellent legal practices struggle if their website is invisible to potential clients. In a saturated legal market, visibility isn’t optional — it’s essential.

Traffic is only part of the story — what you do with that traffic matters more. If visitors aren’t converting, you’re missing out on the clients your firm needs to grow.

At The Law Firm Marketing Agency, we specialise in helping law firms build sustainable, high-quality web traffic and turn that traffic into enquiries and new cases.

100% Happy Clients

Our Work

Why isn’t your website attracting visitors?

Through our work with dozens of law firms, we consistently see a handful of common issues holding them back:

  • Lack of SEO strategy: Without a tailored, long-term SEO plan, your site may never rank for the legal queries your ideal clients are typing.
  • Weak content: Thin, generic, or uninspiring content fails to attract or engage visitors.
  • Poor site structure & UX: If the site is difficult to navigate, slow, or unresponsive, both users and search engines penalise it.
  • Neglected local search: Many law queries are local by nature — but firms often neglect Google My Business, local citations, maps optimisation, etc.
  • Absence of paid visibility: Organic growth is powerful, but without smart PPC or paid campaigns, you may miss immediate traction.

You don’t need to battle these alone. Our service stack is built precisely to fix these issues and drive consistent, relevant traffic to your legal site.

Get in touch for a free audit of your traffic bottlenecks.


Our traffic-driving process

SEO for law firms

We help your firm climb the rankings by optimising every layer of your site—from meta data and internal linking to technical health and external authority.
Key steps:

  • Keyword & topic research
  • On-page SEO & schema
  • Technical fixes (speed, crawlability, mobile)
  • Local SEO & Google Business optimisation
  • Link building & citations

PPC & paid campaigns

We deploy tightly targeted paid campaigns to reach people actively searching for legal services — giving you fast, visible results while SEO efforts mature.
Focus areas:

  • PPC audit & bidding strategy
  • Ad copy tailored for legal queries
  • Geotargeting by region, practice area, device
  • Ongoing monitoring & optimisation

Content creation & optimisation

Great content is the engine that sustains SEO and traffic growth. We craft content your prospective clients actually want — informative, authoritative, and conversion-oriented.
Deliverables may include:

  • Practice-area landing pages
  • Guides, articles, FAQs
  • Pillar + cluster content strategy
  • Optimisation of existing content

Our results (for law firms we’ve helped)

Metric / OutcomeDescription
Organic traffic increaseMany clients see substantial growth within 6–12 months
Enquiry growthMore website visitors turning into consults or case leads
Improved rankingsFor competitive legal keywords in their region
Better conversion ratesThrough refined calls to action, content and UX

(We will provide you with anonymised or public case studies when we speak, to protect client confidentiality.)


Who we help

Every legal niche has its own challenges — and we tailor our methodology to each. These include, but aren’t limited to:

  • Criminal law firms
  • Personal injury practices
  • Employment & workplace law
  • Family law / divorce / children’s matters
  • Commercial & corporate law firms
  • Private client / wills & probate
  • Small firms & sole practitioners
  • Mid-sized regional firms

Whether you’re a niche specialist or a full-service firm, we adapt our traffic strategy to match your goals and strengths.


Ready to attract more clients to your practice?

Don’t let weaker competitors dominate your search results.

Contact us today for a tailored traffic strategy that delivers measurable growth.

Or complete the form below and we’ll get straight back to you:

  • Name
  • Law firm
  • Email
  • Website URL
  • Practice areas
  • Optional: current challenges

We look forward to helping your law firm get seen — and book more clients.

FAQs

We begin with a full audit of your current visibility, competitor landscape, and target client profile. From there, we craft a bespoke plan combining SEO, content, and paid promotion to meet your needs.

We specialise only in law firm marketing, which means our experience, insights, and tools are custom-aligned to legal markets. We know the rules, the trends, and what works (and what doesn’t) for lawyers.

Absolutely. Whether your focus is employment law, litigation, family law or corporate work, we can structure your keyword, content, and paid campaigns around those specialisms to attract more qualified clients.

A new design is just the start. Traffic depends on SEO, content, site structure, page speed, internal linking, and authority. Even a visually stunning site may underperform if those technical and content fundamentals are missing.

Ready to Grow Your Law Firm?

Let’s talk about how we can grow your law firm — get in touch for a strategy that delivers real results.