I Need More Leads
Your law firm website is getting traffic — but not enough enquiries. Let’s change that.
Is your law firm struggling to turn visitors into clients?
Getting traffic is only half the job. The real success comes when those visitors become qualified leads — real people picking up the phone or filling out your contact form.
If your website isn’t generating consistent, high-quality enquiries, you’re not alone. Many law firms invest heavily in marketing, only to find that their leads are infrequent, irrelevant, or poor-quality.
At The Law Firm Marketing Agency, we help legal practices turn their marketing spend into measurable results — more enquiries, more consultations, and more retained clients.
100% Happy Clients
Why your firm isn’t getting enough leads
We’ve worked with dozens of law firms, and most face similar roadblocks when it comes to generating new business online:
- Low conversion rates: Traffic without a conversion strategy wastes potential clients.
- Poorly optimised landing pages: If your practice pages don’t persuade visitors to act, you’ll lose them.
- Unfocused campaigns: Without targeting by location or practice area, ad budgets vanish fast.
- Weak follow-up systems: Many firms fail to nurture warm leads through automated or structured follow-ups.
- Lack of trust signals: No reviews, case studies or clear social proof — and users click away.
We diagnose and fix these issues, creating a predictable, scalable lead flow that drives your firm’s growth.
Book a free lead audit — we’ll show you where enquiries are being lost.
How we generate more leads for law firms
Conversion-Focused SEO
We don’t just chase rankings — we build content and landing pages designed to convert.
Our SEO for lead generation includes:
- Keyword strategy based on intent (not vanity metrics)
- Optimised calls-to-action across every key page
- Strong service pages for every legal area
- Local SEO for location-based visibility
- Measurable tracking for enquiries and calls
Paid Search (PPC & Google Ads)
For immediate visibility and lead flow, we manage highly-targeted PPC campaigns designed for law firms.
Our PPC approach includes:
- Laser-focused keyword targeting (high-intent legal searches)
- Ad copy that compels users to call or enquire
- Geo-targeting around your service areas
- Conversion-optimised landing pages
- A/B testing to maximise ROI
Website Optimisation & UX
Your website is your conversion engine. We refine it so every visit has a higher chance of becoming an enquiry.
Typical improvements include:
- Streamlined navigation and user flow
- Clear, persuasive calls-to-action
- Lead capture forms above the fold
- Live chat or chatbot integration
- Social proof, testimonials & case results
Lead Nurturing & Automation
Not every prospect converts on the first visit — so we help you stay top-of-mind.
Our solutions include:
- Email automation for follow-ups
- Retargeting ads for users who don’t convert first time
- CRM integration and tracking
- Lead scoring to prioritise the best opportunities
What success looks like
| Metric | Before | After |
|---|---|---|
| Monthly enquiries | 10–20 | 50+ |
| Cost per lead | £120 | £40 |
| Conversion rate | 1.5% | 6–10% |
| Case sign-ups | Doubled within 6 months |
We’ve helped UK law firms consistently increase their enquiries — often within the first quarter of working with us.
Who we help
Our lead generation frameworks are proven across a wide range of legal sectors, including:
- Family and divorce law
- Employment law
- Personal injury and medical negligence
- Wills, probate, and estate planning
- Immigration law
- Criminal defence
- Commercial and corporate law
Whether you’re a sole practitioner or a large regional firm, we tailor campaigns to match your goals, budget, and market.
Ready to generate more high-quality leads for your law firm?
Let’s build a lead generation system that doesn’t just fill your inbox — it grows your firm.
Contact us today for a free consultation and see where your next clients are waiting.
FAQs
Ready to Grow Your Law Firm?
Let’s talk about how we can grow your law firm — get in touch for a strategy that delivers real results.