The law firm marketing agency for solicitors who want to grow
We help law firms across England and Wales win more clients through SEO, PPC, AI search, website design, content and social media. Law firms are the only clients we work with, so we already know your market, your clients and the SRA’s rules.
- Law firm specialists
- Full-service digital marketing
- Fixed monthly fees
Trusted by law firms including
A digital marketing agency built for law firms
Law firm digital marketing is different from marketing any other business. Clients often find you at a stressful moment, they compare several firms before they call, and everything you publish has to meet the SRA’s rules on publicity, pricing and referrals.
We are a law firm digital marketing agency that has worked with solicitors’ practices for years: national multi-office firms, specialist claimant practices and regional high-street firms. We plan, build and run the channels that bring in new clients, from search and paid ads to your website and content, and we measure success by the enquiries and instructions they produce, not by clicks or impressions.
- A strategy for your practice areas. Built around the work you want more of, where you want it, and what each new client is worth.
- One team for every channel. SEO, PPC, website, content, social and email planned together, so they support one another.
- Compliant by default. Content and ads checked against the SRA Code, the Transparency Rules and advertising rules before they go live.
- Clear reporting. A monthly report showing enquiries by practice area and channel, and what we are doing next.
- You own everything. Ad accounts, analytics, content and data stay in your firm’s name.
Our law firm marketing services
Use one service or bring them together as a full digital marketing programme. Every service is delivered by people who only work on law firm accounts.
Legal marketing for every practice area
Each area of law has its own clients, competitors and rules. Our strategies are built for the practice areas you want to grow.
Law firm marketing case studies
Results from some of the firms we work with. Read the full stories on our work.
SEO · PPC · ContentA national multi-office firm. Ranked keywords up 409%, search traffic up 193%, and 5th in the Top 200 Law Firm Website Rankings in March 2023.
Read the case study
SEO · PPC · CROSEO, paid search and conversion work supporting new services and new markets, with consistent 25% year-on-year traffic growth.
Read the case study
SEO · Content · PPCKeyword strategy, content, conversion and paid search that made a specialist dental negligence firm a national name for dental claims.
Read the case studyWhat our clients say
Law Firm Marketing Agency have worked on our account for over 4 years, during this time we have seen keyword rankings improve organically, in terms of gaining a significant number of page 1 listings.
Ben knows so much about law, he could probably become a lawyer himself, that’s how well he understands marketing for our firm.
Why choose a specialist law firm marketing agency?
A general agency can run campaigns. A legal marketing agency knows how clients choose a solicitor, what each matter is worth, and what you can and cannot say.
Every client is a solicitors’ practice, so you never pay for us to learn your market. We already know the competitors, the searches and the seasonality in your practice areas.
Your content, ads and reviews are checked against the SRA Code of Conduct, the Transparency Rules, the referral fee ban and consumer law before anything goes live.
We measure what matters to partners: enquiries, instructions and the return on your marketing spend, reported by practice area every month.
Your account is run by experienced legal marketers who do the work themselves, not passed to junior staff. Meet the team.
A fixed monthly fee for agreed work, with ad spend paid directly to Google. No percentage of spend and no hidden extras.
Your ad accounts, analytics, website content and data belong to your firm, always. Read why firms choose us.
How we grow your law firm
A clear, proven process from first conversation to steady growth.
- Step 1
Free consultation
We talk about your firm, the work you want more of and how you win clients today.
- Step 2
Marketing audit
We review your website, search visibility, ads, reviews and competitors, and share the findings.
- Step 3
Strategy
A plan for each practice area: which channels, in what order, with the targets we will be measured on.
- Step 4
Launch
We fix the foundations, set up tracking, publish new pages and launch campaigns.
- Step 5
Report and grow
Monthly reporting on enquiries and results, with ongoing optimisation and quarterly reviews.
Meet the legal marketing team
Strategists, search specialists and behavioural experts with years of experience marketing law firms. You work with them directly.
Free law firm marketing guides
In-depth guides from our team for partners and marketing managers.
Law firm marketing FAQs
What does a law firm marketing agency do?
A law firm marketing agency helps solicitors attract and win new clients. That usually covers SEO, PPC, website design, content, social media, email and, increasingly, visibility in AI search, all planned around the firm’s practice areas and carried out within the SRA’s rules.
Why use a specialist legal marketing agency?
Legal services are regulated and highly competitive, and clients choose solicitors differently from other purchases. A specialist already understands your market and the rules on publicity, pricing and referrals, so results come sooner and with less risk.
How much does law firm marketing cost?
It depends on your practice areas, locations, competition and goals. We charge a fixed monthly fee for agreed work, with ad spend paid directly to Google, and agree it after an initial audit. Our budget guide explains how firms set the right figure.
How long does it take to see results?
Paid search can bring enquiries within days of launch. SEO usually shows meaningful gains in three to six months and keeps compounding. Most firms run both, using PPC while organic rankings grow.
Do you work with small and high-street firms?
Yes. We work with national multi-office firms, specialist practices and smaller regional firms. The strategy is scaled to the firm’s size, budget and the work it wants to grow.
Do you work with firms across the UK?
We are based in Liverpool and work with law firms across England and Wales, mostly remotely, with visits when they are useful.
Is your marketing SRA compliant?
Yes. Everything we publish is checked against the SRA Code of Conduct and Transparency Rules, the ban on referral fees in personal injury, advertising standards and consumer law on reviews.
Do you sell leads?
No. We are a marketing agency, not a lead generation company. We build marketing in your firm’s name so the enquiries, and the channels that produce them, belong to you.
Ready to grow your law firm?
Book a free, no-obligation consultation. We will look at your current marketing, talk about the work you want more of, and tell you what we would do.