Meet the team
Law Firm Marketing Agency is a small senior team in Liverpool that works only with law firms. These are the four people who set the strategy, run the search programmes, research how clients actually behave on a firm’s website, and keep the technical foundations sound. They are the people you will speak to, and the people who do the work.
Andrew Redfern
DirectorAndrew leads the agency. He sets the direction of every client engagement, from the first conversation about which matters a firm wants more of to the quarterly review of what it cost to win each one, and he is the person a managing partner rings when a decision needs making.
He built the agency around two principles that still define it: working only with law firms, so that every person on the team understands the SRA’s rules and a solicitor’s economics before they touch a campaign; and charging fixed fees, so that the advice on budget is never shaped by the invoice.
Ben Linge
Senior Marketing ManagerBen has worked on marketing strategy for law firms for more than nine years and leads the agency’s search and content programmes. Over that time he has built a framework for law firm marketing that starts from the matters a firm wants, the fee each earns and the way clients actually find a solicitor, and that has worked for every kind of practice he has applied it to, from a single-office high street firm to a multi-office regional practice.
His strategies for Stephensons Solicitors LLP helped the firm win Best Marketing, Website & Social Media at the 2018 LFS Conveyancing Awards, against law firms from across the country. He writes the agency’s guides, and he is the person who will read your Search Console data before anyone proposes anything.
Ben’s profile and guides
Silvia Ajao
Consumer and Behavioural StrategistSilvia is the reason the agency’s conversion work rests on evidence rather than opinion. She holds a master’s degree in cognitive neuroscience and leads the agency’s behavioural research, designing and interpreting EEG and behavioural studies of how people experience websites, journeys and campaigns.
For law firms that means understanding what a frightened, time-pressed visitor actually attends to on a matter page, where they hesitate, what reassures them and what makes them leave, and turning that into changes to pages, forms and the first conversation that raise the share of visitors who become clients. Her work is what lets the agency improve a firm’s conversion rate to the fullest extent the evidence supports, rather than redesigning and hoping.
Stuart Brandwood
Senior Search and Technical ExecutiveStuart looks after the technical side of search: whether Google and the AI systems can crawl, read and trust a firm’s website, how fast its pages load on the phones most clients use, how the site is structured, and what the data says about where visitors come from and what they do. He is happiest in a crawl report, a Search Console export or a Core Web Vitals diagnosis, and he is the person who finds the redirect chain, the blocked crawler or the rogue plugin that has been quietly holding a firm’s rankings back.
He also runs the analytical side of the agency’s programmes: the tracking that connects a click to an enquiry, the monthly reporting, and the audits that start every engagement.
How the four work on a firm’s marketing
Every engagement runs through the same four people in roughly the same order, which is why a firm working with us knows who is doing what.
Which matters, which places, what each is worth, what the firm can handle, and the fixed fee for the work. Reviewed quarterly against instructions and cost per instruction.
The audit: crawl, indexing, speed, structure, tracking, the Business Profiles. The faults fixed before anything new is built, and the measurement in place so results can be judged.
Search, paid search, content and AI visibility, built from the matter list: the pages, the campaigns, the guides, the local presence, written with the firm’s solicitors.
Research into how visitors behave on the firm’s pages, and the changes to pages, forms and intake that turn more of them into clients, tested on evidence.
Around the four sit the agency’s account management, writers, specialists and research team. Everyone who works on a law firm’s account has worked on law firms’ accounts before; it is the only kind of client we take.