Law Firms Using AI
Law Firms Using AI: How the Legal Industry Is Embracing the Future
Artificial Intelligence (AI) is rapidly reshaping the legal profession—and it’s no longer a future trend. From automating routine tasks to enabling entirely new business models, firms across the UK are leading the charge. Here’s a look at how AI is being used today—and how our agency applies it to grow law firms like yours.
1. SRA‑Approved AI‑Driven Law Firm: Law Ltd (Garfield.Law)
In May 2025, the Solicitors Regulation Authority authorised Garfield.Law Ltd, making it the first fully AI‑driven law firm in England and Wales. Known in coverage as Law Ltd, this firm uses an AI litigation assistant to handle small‑claims debt recovery—from drafting letters to preparing court documentation—while safeguarded by human oversight and client approval.
This “landmark moment” highlights AI’s transformative potential: quicker, more affordable legal services without compromising professional standards.
2. Leading Firms Harnessing AI Internally
Pinsent Masons has been recognised as one of Europe’s most innovative law firms and actively uses generative AI across its organisation.
A&O Shearman (formerly Allen & Overy), part of the Magic Circle, partnered with legal‑AI pioneer Harvey to streamline tasks like contract negotiation and due diligence .
Major international firms like Simmons & Simmons are using AI tools to accelerate document review—reportedly slashing non‑disclosure agreement review time by 80% —without cutting jobs.
3. Sector‑Wide Adoption
According to Clio’s 2025 Legal Trends Report, a staggering 96% of UK law firms now use AI, with 62% planning to expand its use within the next year. Firms are employing AI for document drafting, contract review, legal research and e‑discovery, resulting in better productivity and improved work‑life balance.
4. Why AI Matters for Your Firm
AI isn’t about replacing lawyers—it’s about empowering them. Firms are using it to:
- Automate repetitive legal tasks
- Drill deep into contracts and case law
- Boost productivity and profitability
- Offer quicker, more affordable services
- Maintain high standards under regulatory scrutiny
But it needs the right blend—tools and human oversight—which is exactly what we embed into our AI marketing services.
5. How Our Law Firm Marketing Agency Applies AI
We adopt the same high‑impact, human‑in‑the‑loop approach used by leading legal adopters:
- Efficiency‑driven campaigns
- Rapid, data‑led strategy deployment
- Personalised outreach that converts faster
- Compliance with SRA and privacy regulations
Our AI supports your growth goals—not just tech for its own sake.
6. Learn More
Discover how our dedicated AI Marketing for Law Firms service harnesses these innovations to increase traffic, generate more leads, and help your firm stand out in a crowded legal marketplace. Explore the full details on our services page: AI Marketing for Law Firms.
In Summary
Law Ltd’s SRA approval proves AI can safely power legal services. Meanwhile, major firms are boosting expertise, speed, and client value with tools like Harvey. The message? AI isn’t optional—it’s essential.
If you’re ready to embed AI into your firm’s marketing strategy, contact us today and stay ahead of the curve.